{"product_id":"iconic-cafe-blueprint-book","title":"The Iconic Café Blueprint Roadmap to Becoming a Destination Café","description":"\u003cp\u003e\u003cstrong\u003eAnyone can open a café. You're here to build an icon.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat turns a coffee shop people forget into one they travel across the city for? A blueprint. Founder Skyler Jones grew a scrappy idea into a destination café lines out the door, a devoted following, and a signature people line up to photograph. \u003cem\u003eThe Iconic Café Blueprint\u003c\/em\u003e is that exact system: ready-to-use formulas, pricing psychology, and launch playbooks you can put to work this weekend.\u003c\/p\u003e\u003ch3\u003eInside the book\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe Four-Phase Launch Model idea to destination café, stage by stage\u003c\/li\u003e\n\u003cli\u003eThe Coffee Flight Formula\u003c\/li\u003e\n\u003cli\u003ePricing psychology \u0026amp; menu engineering for higher-margin retail\u003c\/li\u003e\n\u003cli\u003eBrand, story, and the signature drink that gets photographed\u003c\/li\u003e\n\u003cli\u003eLaunch \u0026amp; community playbooks, proven at 121 Vesta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e319 pages, paperback. For café owners, soon-to-be owners, and anyone with a curious mind about what makes a coffee brand unforgettable.\u003c\/p\u003e","brand":"Skyler Jones","offers":[{"title":"Paperback","offer_id":58318630813999,"sku":null,"price":71.0,"currency_code":"AUD","in_stock":true},{"title":"Hardcover","offer_id":58318637138223,"sku":null,"price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Paperback + Digital PDF","offer_id":58318637170991,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"Digital PDF (instant)","offer_id":58318828798255,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/1575\/0243\/files\/iconic-cafe-blueprint-cover.jpg?v=1786482057","url":"https:\/\/risingforpeoplecoffeeco.myshopify.com\/en-au\/products\/iconic-cafe-blueprint-book","provider":"Rising For People Coffee Co.","version":"1.0","type":"link"}